Gorillaz - The Now Now (LP)

Gorillaz's sixth studio album, "The Now Now," released on June 29, 2018, marks a distinctive shift in the band's musical journey. Known for their eclectic style and virtual band concept, Gorillaz, led by Damon Albarn and artist Jamie Hewlett, have consistently pushed the boundaries of genre and multimedia storytelling. "The Now Now" stands out as a more introspective and streamlined project compared to its predecessor, "Humanz," which was a sprawling, guest-heavy album.

One of the most notable aspects of "The Now Now" is its focus on Damon Albarn's vocals and songwriting. Unlike previous Gorillaz albums, which often featured a wide array of guest artists, this album primarily showcases Albarn's voice, giving it a more personal and cohesive feel. The album was produced by Albarn alongside James Ford and Remi Kabaka Jr., and it was recorded in a relatively short period, which contributes to its cohesive sound.

"The Now Now" opens with "Humility," a breezy, upbeat track featuring jazz guitarist George Benson. The song sets the tone for the album with its laid-back vibe and catchy melody. The accompanying music video, featuring Jack Black, adds a playful visual element that complements the song's summery feel. Another standout track is "Tranz," which combines a driving beat with synth-heavy production, creating an infectious energy that is both nostalgic and forward-thinking.

The album's introspective nature is evident in tracks like "Magic City" and "Idaho," where Albarn reflects on themes of solitude and longing. "Magic City" is a dreamy, atmospheric piece that captures a sense of wonder and melancholy, while "Idaho" offers a more stripped-down, acoustic sound that highlights Albarn's emotive vocals. These tracks showcase Albarn's ability to convey deep emotion through his music, making them some of the most memorable moments on the album.

"Fire Flies" and "Souk Eye" are other highlights that demonstrate the album's range. "Fire Flies" is a slow-burning track with a hypnotic groove and introspective lyrics, while "Souk Eye" closes the album on a high note with its lush production and heartfelt delivery. These songs exemplify the album's blend of electronic and organic elements, creating a sound that is both modern and timeless.

Critically, "The Now Now" received generally positive reviews, with many praising its focused approach and Albarn's songwriting. Some critics noted that the album's lack of guest features allowed for a more cohesive listening experience, while others missed the collaborative spirit that has been a hallmark of Gorillaz's previous work. Despite these differing opinions, "The Now Now" was appreciated for its melodic sensibility and introspective themes.

In terms of cultural significance, "The Now Now" reflects a period of transition for Gorillaz. Following the politically charged "Humanz," this album offers a more personal and introspective perspective, resonating with listeners who appreciate Albarn's ability to capture the complexities of modern life through his music. The album's release was accompanied by a world tour, which further solidified Gorillaz's reputation as a dynamic live act.

While "The Now Now" may not have garnered the same level of commercial success or critical acclaim as some of Gorillaz's earlier albums, it remains an important entry in their discography. It showcases Damon Albarn's versatility as a musician and his willingness to explore new sonic territories. For fans of Gorillaz, "The Now Now" offers a refreshing and intimate listening experience that highlights the band's unique ability to blend diverse musical influences into a cohesive whole.