Jordan Rakei - What We Call Life (LP) - Green Translucent Vinyl

Jordan Rakei's album "What We Call Life," released in September 2021, is a profound exploration of personal growth, introspection, and emotional vulnerability. The New Zealand-born, London-based artist has consistently impressed with his genre-blending style, and this album is no exception. It marks a significant evolution in his sound, incorporating elements of soul, jazz, R&B, and electronic music, all while maintaining a cohesive and deeply personal narrative.

"What We Call Life" is Rakei's fourth studio album, and it showcases his maturation as both a musician and a lyricist. The album is heavily influenced by his experiences with therapy and self-discovery, themes that are woven throughout the lyrics and musical arrangements. Rakei's soulful voice is the centerpiece, delivering introspective and heartfelt lyrics that invite listeners into his world of self-reflection and healing.

The album opens with "Family," a track that sets the tone for the introspective journey that follows. It explores the complexities of familial relationships and the impact they have on one's identity. The production is lush and layered, with Rakei's smooth vocals gliding over a backdrop of warm synths and intricate percussion. This track, like many others on the album, highlights Rakei's ability to blend organic and electronic elements seamlessly.

One of the standout tracks is "Clouds," which features a mesmerizing blend of jazz-infused chords and a hypnotic beat. The song delves into the theme of mental health, with Rakei's lyrics offering a candid look at his struggles and triumphs. The track's soothing yet complex arrangement mirrors the emotional depth of the lyrics, creating a powerful listening experience.

"Illusion" is another highlight, showcasing Rakei's skill in crafting intricate melodies and harmonies. The song's introspective lyrics explore the concept of self-deception and the masks people wear to navigate the world. The production is both minimalistic and rich, allowing Rakei's voice to take center stage while subtle instrumental layers add depth and texture.

Throughout the album, Rakei's production choices reflect his diverse musical influences. Tracks like "Unguarded" and "Runaway" incorporate elements of electronic music, with pulsating beats and atmospheric synths creating a modern soundscape. These tracks demonstrate Rakei's ability to push the boundaries of traditional soul and R&B, resulting in a fresh and innovative sound.

Critically, "What We Call Life" has been well-received, with many praising Rakei's growth as an artist and the album's cohesive narrative. Reviewers have noted the album's emotional depth and the way it tackles complex themes with honesty and sensitivity. Rakei's ability to blend genres and create a unique sonic palette has been highlighted as one of the album's strengths.

While "What We Call Life" may not have garnered major awards, its cultural significance lies in its exploration of mental health and personal growth, topics that resonate with many listeners in today's world. Rakei's willingness to share his personal journey through his music offers a sense of connection and understanding, making the album a meaningful contribution to contemporary music.

In conclusion, Jordan Rakei's "What We Call Life" is a testament to his artistic evolution and his ability to create music that is both innovative and deeply personal. The album's exploration of self-discovery and emotional vulnerability is both timely and timeless, offering listeners a chance to reflect on their own journeys. With its rich production, soulful vocals, and introspective lyrics, "What We Call Life" solidifies Rakei's place as a significant voice in modern music.